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Hi! My name is Susanne. I am a Magical Artist from the Netherlands, inspired by the magic in and around us us. From falling leaves in the forest to the dancing flame of a candle in the living room, the world is full of wonders! You just have to look closely to find it in everyday life. In my work, I want to make this magic visible and tangible. I would love to guide you into a mindset of wonder: a combination of connection with nature, a touch of spirituality, and bringing mythology and stories to life.
All my life I have felt that I wanted to do something with this, but for a long time I did not know how. It was a journey, but I have found my path—a path in the creative field. ‘Creation energy’ is a word and driving force that perfectly describes me. With a passion for illustration and design, I have given myself the title of ‘Magical Artist’. My own designed magical products, created directly from my heart, filled with intention and symbolism, made especially for you.
For those who are interested, I am happy to share my story with you.
With creativity and from my heart and soul, I want to bring a touch of magic into the world. But before I began pursuing this goal, I went through quite a journey. When I registered with the Chamber of Commerce in 2014 under the name SB Designs, I thought (because I believed I had no chance in the fantasy/spiritual art field) that I should focus on the graphic and business market. However, my inner fire for illustration, fantasy, and spirituality proved too strong. I could not fully let it go, and my business found itself in a dilemma. On one hand, there was the business side, and on the other hand, the side my heart belonged to (but which I feared I could not make a living from).
This dilemma resulted in May 2016 in a second trade name: SB Designs Creations. At the time, I hadn’t thought long about this name, but I simply needed a different trade name to create a separation between my work for business clients and my own creations. Suddenly, there was space for all my personal illustrations and a search for ways to translate them into products. I was no longer confined by business frameworks but experienced a sea of freedom. It was a step I found terrifying to take, yet a step necessary to follow my heart.
I spent a lot of time developing the visual identity of SB Designs Creations and, through trial and error, made decisions about products and the assortment.
The years 2016, 2017, and part of 2018 were a time when I was truly searching for how to shape the direction of illustration, fantasy, spirituality, and my own designed products. I tried out all kinds of things. Some things were a good match, and other things I let go of. Certain opportunities also simply came my way. The power of the Universe and manifestation, as I feel it. It was a very uncertain period, but also a challenge! Freedom can be scary! Yet the enthusiasm and inner fire I felt at the same time confirmed that this was truly the right path for me. At the same time, I had many personal blocks to overcome (including being more open about spirituality), and my illustration skills were not yet at the level I wanted. Courage left me more than once, especially when I faced setbacks.
With this second trade name, I also felt the freedom to open my own webshop. It started with an Etsy shop in May 2016. At first, there were only one or two orders per month, but this grew rapidly. I also had the desire for my own webshop. With some trial and error and a little help from friends and acquaintances, my own webshop came to life in 2018.
In the following years, I focused for a while on the events industry. During those years, I attended many events (fantasy, spiritual, and comic con events) where I sold my products from a booth. From small events to larger ones such as Heroes Dutch Comic Con in Utrecht. Although I really enjoyed running these events with a booth, it also meant that I had too little time to properly fill (and maintain) my webshop with all my products. For the time being, I prioritized the events over my webshop.
Afterwards, I personally went through a rather intense period. While things were going quite well professionally, my private life was much more difficult. My whole life was turned upside down. A 13.5-year relationship came to an end, I had no idea what the future would hold, I temporarily had no home or workspace (though thankfully I could stay with friends), and to make matters worse, something changed at Etsy, causing my sales to drop by 50% (back then, Etsy was still my main sales channel). There are many nuances and deeper layers to this story, but this is the short version. If there is one thing I learned from this intense period, it is this:
No matter how difficult it is or whom you might disappoint, your inner feeling wants to be heard. This does not mean that you should dump your feelings like a blunt force, but if you feel something deeply inside, it is something that deserves your attention. It is then up to you to figure out where this feeling comes from and what it wants to tell you. You can ignore it for a while, but eventually the feeling will catch up with you, and you will no longer be able to hide behind a mask.
Change can feel very uncomfortable—believe me, I know all about it. But it is also in these moments that we can truly grow as a person. And it is terrifying, I know! I have often held on to this quote: “Fear can have two meanings: Forget Everything And Run or Face Everything And Rise.” My advice: Face it!
The intense period in my personal life resulted in me merely surviving in my business. No development, no strategy, no growth, no future plans, just surviving. When calm returned to my personal life, with a loving partner, a nice home, and a pleasant living environment, space also opened up for my business again. My enthusiasm returned, my inner fire came back, and I wanted to fully commit again.
From that moment, I dove deeper into my business than ever before. What did I really want? Where did I truly want to go? And what challenges was I really facing? Events were fun, but also intense. When I became pregnant with Little Dragon (our sweet daughter), a new priority emerged.
Only then did I really dare to pursue expanding my own webshop. There had already been a shift where my webshop had become my main sales platform, and I wanted to continue that. My current webshop had a 10-year-old template. Here and there, error messages kept popping up, not to mention the multilingual feature, which managed to crash my entire shop whenever activated. This could no longer continue.
And then came the question: what do I really want? I desperately want to create and make beautiful products, but I also want to feel the security of a solid and reliable platform. And I simply didn’t have that. Whenever I added new products, there was always the question of whether it would work and whether my shop would stay online. That uncertainty is incredibly demotivating, I can tell you.
The conclusion: I want a reliable magical webshop where I can offer all my products and that provides a solid foundation for my business. From there, I got to work and began the search for a partner to build this website.
And while the first frameworks of the new webshop were being built, for the umpteenth time, a gut feeling about my business name arose. SB Designs Creations had been born out of necessity, without much thought put into the name. I had quickly needed a second business name. But it didn’t really sound magical or special. I had thought before about changing the name, but I saw far too many obstacles. My logo was on all products, the name was used everywhere. I didn’t have the energy to change it.And now? Now I suddenly had the spark, the energy and motivation to do it. My logic was also: now that a completely new webshop is coming, this is really the perfect opportunity. IF I want this, the moment is NOW. And so I chose the magical brand name Sylluna. A brand name that consists of the combination of two Latin words: Syl, an alternative spelling of Sil–Silva, which means forest/woods, and Luna, which means moon.
And with this perfect new brand name, a new chapter has begun! Sylluna gives me the space to further develop this business in complete freedom, to bring more magic into the world, and to show the wonder of life in everyday moments.
Magical wishes
Susanne
Magical Artist by Sylluna
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